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Bradsaúde Banking on Premium Care — Moving to an OW Rating and a R$19 Price Target from Not Rated
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Bradsaúde Banking on Premium Care — Moving to an OW Rating and a R$19 Price Target from Not Rated
J P M O R G A N Latin America Equity Research
30 July 2026
This material is neither intended to be distributed to Mainland China investors nor to provide securities investment consultancy services within the territory
of Mainland China. This material or any portion hereof may not be reprinted, sold or redistributed without the written consent of J.P. Morgan.
Bradsaúde Overweight
SAUD3.SA, SAUD3 BZ
Banking on Premium Care — Moving to an OW Rating Price (29 Jul 26):R$15.01
and a R$19 Price Target from Not Rated Price Target (Dec-26):R$19.00
Following a period of restriction, we are moving to an Overweight rating and a LatAm Retail & Healthcare
ACDecember 2026 price target of R$19/sh (OW rating and Dec-2026 price target of R$14 Joseph Giordano
on OdontoPrev shares prior to restriction) from a Not Rated designation. Bradsaúde (55-11) 4950-3020
is Bradesco’s listed healthcare platform, combining health and dental insurance, care joseph.giordano@jpmorgan.com
delivery, technology, diagnostics and strategic hospital exposure, with ~4mn health Banco J.P. Morgan S.A.
beneficiaries and over 9mn dental beneficiaries nationwide. We see SAUD3 as a rare Guilherme A. Vilela, CFA
combination of defensive earnings, structural market-share optionality, high ROEs (55-11) 4950-3059
guilherme.a.vilela@jpmorgan.com
and visible dividend generation, underpinned by Bradesco’s brand, distribution and Banco J.P. Morgan S.A.
corporate/SME relationships. Our R$19/sh Dec-26 PT is based on an SOTP valuation,
Giovanni Vescovi
using DDMs for the regulated insurance/dental businesses, a DCF for Atlântica D’Or (55-11) 4950-2901
and market-based approaches for other investments.
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