In-game swimsuit event revealed for mobile game hololive Dreams

研报英文原文证据摘录

In-game swimsuit event revealed for mobile game hololive Dreams

Global Markets Research

27 July 2026Cover

5253.T 5253 JP / EQUITY: JAPAN SERVICES

In-game swimsuit event revealed for mobile game Rating BuyhololiveDreams

Target price JPY 2,600Quick Note

Closing price

27 July 2026 JPY 1,650We did not expect an event to be held this soon and view the content as likely to

encourage users to spend (Note: Quick Note reports are not a

Cover streamed a program to commemorate the release of the mobile game hololive vehicle for changes to ratings, target

Dreams at 19:00 JST on 27 July, revealing details such as upcoming in-game events. The prices, or earnings forecasts)

first event is scheduled to be held at 12:00 JST on 28 July, preceded by the start of a new

loot box mechanism linked to the event from 11:00 JST. The event and loot box

mechanism feature many illustrations of VTubers wearing swimsuits. With other game

titles, this type of event encourages users to spend money on extra items and tends to

Research Analystsgenerate high sales, and we thus see prospects for sales to grow with this game title as

well. We take a positive view of the first event, as it is being held sooner than we had Japan games & amusement

expected and includes content that is likely to encourage users to spend money. Naruhito Miki - NSC

naruhito.miki@nomura.com

The company's stock rose to the daily price limit on 27 July after hololiveDreams claimed +81 3 6703 1136

the top spot in the iOS sales rankings. However, it fell to fifth place in the evening,

suggesting that initial sales may have run their course, although it may have been due in

part to loot box mechanisms being updated for other titles. Based on the latest