Household Products: Modest All-Channel US Scanner Data Sales Growth Through 07/11/26

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Household Products: Modest All-Channel US Scanner Data Sales Growth Through 07/11/26

Update

July 21, 2026 11:29 AM GMT

Morgan Stanley & Co. LLCMHousehold & Personal Care | North America Dara Mohsenian, CFA

Equity Analyst

Household Products: Modest Dara.Mohsenian@morganstanley.comEric A Serotta, CFA +1 212 761-6575

Eric.Serotta@morganstanley.com +1 212 761-2370

All-Channel US Scanner Data Patty Kanada, CFA

Patty.Kanada@morganstanley.com +1 212 761-1019

Sales Growth Through 07/11/26 Josh Haubenstock

Research Associate

Josh.Haubenstock@morganstanley.com +1 212 761-1059

Key Takeaways Kenneth Tan

4-week HPC sales growth of +2.3% modestly slowed vs +3.1% 12-week trends, Kenneth.Tan@morganstanley.com +1 212 761-4954

and we see reported Q2 results as weaker with couponing and retailer inventory

Household & Personal Care

cuts North America

Industry View In-Line

There was significant weekly volatility on a Prime-Day timing shift to June 23-26

this year from July 8-11 last year, so we would focus on 4-week trends

By company, CHD sales growth decelerated from strong prior levels, but 2-yr

avgs were solid, and CLX/base brand ELF/ENR/EPC remained down yoy

NielsenIQ All Measured Outlets data now include Costco (excluding alcohol), in

addition to xAOC+C, Pet Retail, Liquor Open State, and Amazon 1P.

Total HPC: HPC category sales were up +2.3% (+3.2% 2-year average) in all-channel

Nielsen scanner data for the 4 weeks ended 07/11/26, which was below the +3.1%

increase in the latest 12 weeks.

PG: Sales increased +2.5% yoy (+2.5% 2-year average) in the last 4-week period,

close to the +2.7% result in the prior 12-weeks (+2.6% 2-year average). The increase

was driven by liquid laundry detergent and shampoo.

CL: Excluding the Hill's pet food business, CL sales increased +1.9% yoy (+2.4% 2-