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SOUTH KOREA FIRST TO MARKET
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SOUTH KOREA FIRST TO MARKET
Asia Pacific Equity Research
Due to market closures, there will be no publication of South Korea First to Market on 17 July. Publication
resumes on 20 July.
South Korea First to Market 16 July 2026
Top Stories
Classys (Jihyun Cho) (214150 KS, OW)
June exports: Strong quarter-end with record-high device exports
Classys’s June exports soared to $25mn (+52% y/y and +84% m/m) with strong quarter-end shipping in both devices and
consumables across key markets. With a strong quarter-end, 2Q26 ended with $50mn (+33% y/y and +11% q/q) at a record-
high level. In June, devices renewed their record-high at $15mn (+51% y/y and +88% m/m) and were particularly robust in
Thailand, the US, and Russia, despite moderate growth in Brazil after the previous two months of strength. Consumables also
expanded to $10mn (+55% y/y and +77% m/m), as a sharp rebound in Thailand and US exports more than offset the softening
in Brazil. I ndustry-wide exports also remain broadly resilient, but more reliant on devices at $66mn (+40% y/y and +74% m/m)
vs. steady consumables exports at $36mn (+6% y/y and +1% m/m). Given the enhanced overseas operations, 2Q26 earnings
are likely to largely meet Street expectations with W116bn sales (+40%y/y) and W54bn OP (+27%y/y), from 1Q26’s depressed
base. Today, the company appointed a new CEO who has specialized in M&As and global businesses (Table 4) . Under the
new leadership, we expect to see: (1) gradual global expansion to build a larger installed base and recurring consumables
orders; (2) revamping of the operations in Brazil; and (3) a more diversified product portfolio. We reiterate OW.
Korea: June employment rose, but details remained mixed (Jooeun Kim)
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