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PC Market Tracker: PC Shipments Fall in 2Q26 with Sharper Slowdown Looming in 2H; Though Pricing Lifts Revenue Near Term
研报英文原文证据摘录
PC Market Tracker: PC Shipments Fall in 2Q26 with Sharper Slowdown Looming in 2H; Though Pricing Lifts Revenue Near Term
J P M O R G A N North America Equity Research
08 July 2026
Hardware & Networking
PC Market Tracker: PC Shipments Fall in 2Q26 with
Sharper Slowdown Looming in 2H; Though Pricing Lifts
Revenue Near Term
PC shipments, as tracked by IDC (link), decreased -4.9% y/y and increased +0.4% IT Hardware/ Telecom & Networking
q/q to 68mn units in 2Q26 (vs. a typical sequential increase of +2.3%). On a year- Equipment
over-year basis, units declined for the first time in 2Q26, following nine Joseph Cardoso AC
consecutive quarters of expansion, with component shortages, including memory (1-212) 622-9036
and storage, cited as the primary drivers. Importantly, on an LTM basis, PC joseph.cardoso@jpmchase.com
shipments appear to have peaked in the range of 295-300mn over the prior three Manmohanpreet Singh
quarters, a high point relative to shipments at any time since 2022. While this is (1-212) 622-4527
being suggested as indicative of continued pressure to come on shipments, manmohanpreet.singh@jpmchase.com
particularly with limited pull-forward expected on the horizon, revenue was noted Marc Vitenzon
(1-212) 622-3342
as continuing to rise, with price increases trending faster than the decline in marc.vitenzon@jpmchase.com
shipments. With further price increases likely (as echoed by TD Synnex; see report
Akanksh Chauhan
here), elevated channel inventory noted, and limited pull-forward remaining, a (1-212) 622-0045
sharper slowdown in unit growth rates appears probable in 2H26 and beyond. akanksh.chauhan@jpmorgan.com
J.P. Morgan Securities LLC
Following are the key takeaways based on IDC data:
• PC shipments tracked below historical trends in 2Q26. PC shipments
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