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First Read China Property Top 100 Developers‘ Sales: softer momentum in June 2026
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First Read China Property Top 100 Developers‘ Sales: softer momentum in June 2026
Global Research
1 July 2026ab
First Read
EquitiesChina Property
Top 100 Developers' Sales: softer momentum in China
June 2026 Real Estate
John Lam, CFA
Analyst
john-za.lam@ubs.com
Top 100 developers' contract sales declined by 12% YoY +852-2971 6358
Top 100 developers' contract sales declined 12% YoY in June 2026, widening from -2% Vera Gong, CFA
in May 2026 (Figure 1Top10developers'contractsalesinJune2026improvedsequentialy,+5%MoM,andYoYdeclined12%). On MoM basis, June 2026 sales improved 5% from May, vs Analyst
2021-2025 average of 26%. In the first half of this year, top 100 contract sales declined vera.gong@ubs.com
by 16% YoY, vs -17% in 5M2026. Despite a softer momentum in property sales in June +852-2971 8950
2026, land market remained heated in June. In June, Shenzhen sold three land parcels Mark Leung
for a total consideration of Rmb20bn, at 99-151% premium above base price (see note). Analyst
In Shanghai, on 30 June 2026, C&D International acquired a land parcel for Rmb7bn, at mark.leung@ubs.com
30% premium, and Greentown China won two parcels for a total of Rmb3bn, at +852-2971 8636
c.20%premium. The strong land premiums show developers' confidence in tier 1 cities' Ben Ho
prime location, which reflects the recent strong sell-through rate in tier 1 cities' high end Associate Analyst
property. This is in line with our expectation of improved sentiment in physical market ben.ho@ubs.com
(see our upgrade note). +852-3712 2819
Secondary transactions remained strong in June 2026
As of the week of June 28th, secondary transaction volume (in units) for 12 cities
remained strong at +11% YoY month-to-date. In addition, as of 24 June 2026, growth
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