The Brazilian Garage Monitor: What are the preferred cars of Brazilians?

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The Brazilian Garage Monitor: What are the preferred cars of Brazilians?

Global Research

15 June 2026ab

The Brazilian Garage Monitor Equities

Latin AmericaWhat are the preferred cars of Brazilians?

Transportation Services

Alberto Valerio

The 2nd Chinese wave looks stronger than the 1st Analyst

With the 2nd series of launches from Chinese OEMs with high tech, affordable alberto.valerio@ubs.com

comparable vehicles in Brazil since late 2025, we have seen a structural shift in the +55-11-2767 6918

market, with Chinese OEMs rising from very small players in 2023 (with 1% market Andressa Varotto

share in Jan/23) to consolidated OEMs in the Brazilian Hatch/Entry, Premium, Analyst

Medium and Compact SUVs and Sedans, mainly through retail sales, reaching 7% andressa.varotto@ubs.com

market share in Dec/24 and 17.6% share as of May/26. This comes as result of the +55-11-2767 6654

shift of models offered, as the 1st wave was characteristic for Medium/Heavy SUVs Rafael Simonetti

above R$200k, while in this wave we see a larger presence still in the Medium/ Associate Analyst

Heavy SUVs but also in the Hatch/Entry segment ,with cars hovering in the R$120- rafael.simonetti@ubs.com

150k range. As a result, we see Chinese cars with strong penetration in retail sales, +55-11-2767 6628

especially the Dolphin Mini, which has ben the most sold car for retail in the last 3

months.

Refreshing our FIPE tracker: adding19 new cars

For June 2026, our revised estimated FIPE first year depreciation rises from -18.1%

to -18.8%. This is a result of adjustments to our FIPE depreciation calculation on two

fronts: we include 19 new cars previously not in our FIPE price tracker, based on

listings of Seminovos and RAC for Localiza and Movida, as some models were

discontinued since our last alterations.