UK Automotive Retail: The Showroom – slipping site visits and an acceleration in speed of sale to further fuel the debate

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UK Automotive Retail: The Showroom – slipping site visits and an acceleration in speed of sale to further fuel the debate

J P M O R G A N Europe Equity Research

16 June 2026

UK Automotive Retail

The Showroom – slipping site visits and an acceleration

in speed of sale to further fuel the debate

We publish the latest edition of The Showroom, a monthly publication for key European Internet

ACindicators on the UK automotive retail market. In this edition, we spotlight on site- Lara Simpson

visit trends and consumer engagement - where Auto Trader site visits remain in (44-20) 7134-3637

negative territory into 2026, down 1% Q226-to-date and declining 3% in May, as lara.simpson@jpmorgan.com

warmer weather weighed on traffic - an increasingly important metric to monitor amid J.P. Morgan Securities plc

a rapidly evolving AI-driven environment. Meanwhile, speed of sale has re- Marcus Diebel

accelerated (+2 days YoY) after two months of stability, which we expect to reignite (44-20) 7742-4447

marcus.diebel@jpmorgan.com

debate around the durability of the ARPR engine where stock remains constrained by J.P. Morgan Securities plc

tight supply, and speed of sale is still quick versus historical norms. For Auto Trader,

Thyagarajan J

we reiterate our cautious stance post results (here), where FY26 results crystallised a (91-22) 6157-5005

challenging near-term set-up, with any path to re-acceleration both back-end loaded thyagarajan.j@jpmchase.com

and operationally demanding. Across the broader Online Classifieds space, we have J.P. Morgan India Private Limited

published the 10th edition of our Global Online Classifieds report (here), where Carmen Graves

Auto Trader remains a relatively cautious call as quality segmentation takes hold and (44-20) 3493 0506