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KR: Potential for Reset Grows with Stock Decline; Credible Deck Clearing Could Spark Investor Interest
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KR: Potential for Reset Grows with Stock Decline; Credible Deck Clearing Could Spark Investor Interest
Equity Research
Company Update — June 29, 2026
Food & Staples Retail
The Kroger Co.
Potential for Reset Grows with Stock Decline; Credible Deck Equal Weight
Clearing Could Spark Investor Interest Price Target: $58.00
Our Call Ticker KR
Upside/(Downside) to Target 0.5%
KR has drifted lower despite mgmt's pitch of a funded investment cycle. Concerns over
industry headwinds and a "Thread the Needle" plan weigh. Door is opening for a rebase - Price (06/26/2026) $57.73
could be the turning point. Still early in this story; stay sidelined. 52 Week Range $55.60 - 76.58
Market Cap (MM) $35,504
KR Looking to Thread the Needle, Market Saying Pedal to the Metal: KR is pursing Enterprise Value (MM) $49,626
a repositioning under new CEO Greg Foran as the company battles weak end demand, Average Daily Value (MM) $380
intensifying competition, and drifting value gaps. The plan is focused on improving store Dividend Yield 2.6%
ops/execution while generating cost saves that can more than fund price investments
over time. While there is investor energy around new leadership, the market isn't buying a $ (Jan) Q1 Q2 Q3 Q4 FY
slower "Thread the Needle" approach and is starting to price in a rebase. EPS
2026E 1.63 A 1.05 E 1.22 E 1.30 E 5.15 E
Success Possible; Investors Fear the Unknown: KR's '02-13 investment fly wheel drove 2027E 1.64 E 1.07 E 1.24 E 1.41 E 5.35 E
share gain and earnings growth ('05-13 avg. annual ID of 4%, EBITDA growth of 5%). This
Source: Company Data, Wells Fargo Securities estimates, and Factset.
seems repeatable, as the industry is still filled with weaker players (est. 1/3+ of the share NA = Not Available, NC = No Change, NE = No Estimate
in KR's markets).
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