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Electrolux: No end in sight
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Electrolux: No end in sight
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Electrolux
No end in sight
Reiterate Rating: UNDERPERFORM | PO: 25.00 SEK | Price: 29.49 SEK
Challenging conditions could continue throughout 2026 16 June 2026
Electrolux hosted a sell-side meeting last week, with management highlighting cost Equity
synergy potential from the Midea partnership. However, they also acknowledged the
need for additional investments in 2026/2027 to restructure the US and European
Key Changesmanufacturing footprint. While most of the benefits from ongoing investment and sales
initiatives are expected to materialise in 2028/2029, some near-term cost relief could (SEK) Previous Current
emerge from sourcing efficiencies via Midea. Current Q2 industry data (c.-6% YoY Price Obj. 35.00 25.00
volume decline with 1–3% pricing growth) points to another weak quarter, particularly in
light of elevated logistics costs and Section 232 tariffs. We maintain our EBIT estimates Uma Samlin >>
Research Analyst
for 26e/27e c50%/20% below cons and lower our PO to SEK 25/USD 5.31 (from SEK MLI (UK)
35/USD 10.63) to reflect dilution from the capital raise (share count now 812m vs +44 20 7995 1964 uma.samlin@bofa.com
previously c500m). Our PO is based on based on a multiple of 6x EV/EBITA 2028e, rolled Benjamin Heelan >>
forward from 6x EV/EBITA 2027e. Reiterate U/P. Research Analyst
Merrill Lynch (DIFC)
+44 20 7996 5723North America: trade down intensifying benjamin.heelan@bofa.com
Since the Q1 results, inflationary pressure has intensified in North America. We expect
Alexander Jones, CFA >>
intense volume and pricing pressure to continue in Q2, with an unfavourable mix as Research Analyst
consumers trade down to cheaper alternatives. In terms of volume, recent expert call by MLI (UK) +44 20 7995 5828
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