SharkNinja: Domestic sell-through rises further in the second half of May

研报英文原文证据摘录

SharkNinja: Domestic sell-through rises further in the second half of May

SN on TikTok: Sabalenka uses ChillPill at Roland Garros

Direct marketing is important to SN, and we estimate sales on direct-to-consumer

platforms add 200-300bps to SN’s sales growth. As such, viral moments on platforms

such as TikTok can help drive sales of particular products. The Ninja Auto Barista has

generated strong engagement since its May 27 launch, with three influencer videos

surpassing 4M combined views, alongside two SN-posted videos totaling 2.5M views.

Within Shark Home, a viral TikTok from a sports-focused account showed professional

tennis player Aryna Sabalenka using the Shark ChillPill personal fan and cooling system

during a match at Roland Garros amid high temperatures, accumulating more than 11M

views. Subsequent content from Sabalenka and SharkNinja further amplified visibility,

driving over 4M additional views.

Exhibit 3: SN’s TikTok interactions grow from unique content and Exhibit 4: SN’s total TikTok follower count has continued to grow over

influencer marketing time

SharkNinja monthly TikTok interactions SharkNinja monthly TikTok follower count

3.0M

60M 2.5M

2.0M

40M

1.5M

1.0M

20M

0.5M

0 0

Apr-24 Jun-24 Aug-24 Oct-24 Dec-24 Feb-25 Apr-25 Jun-25 Aug-25 Oct-25 Dec-25 Feb-26 Apr-26 Apr-24 Jun-24 Aug-24 Oct-24 Dec-24 Feb-25 Apr-25 Jun-25 Aug-25 Oct-25 Dec-25 Feb-26 Apr-26

Source: ListenFirst Source: ListenFirst

BofA GLOBAL RESEARCH BofA GLOBAL RESEARCH

Bestselling product list across Shark and Ninja Products

We highlight the “bestselling” products from SN’s TikTok marketplace. For Ninja

Kitchen, the bestselling products in order from 1-5 include the Ninja Sizzle Indoor Grill

and Griddle, Ninja Single-Serve Specialty Coffee Maker, Ninja Belgian Waffle Maker Pro,