What to Expect as Heidi O’Neill Joins as CEO? Expert Call Takeaways

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What to Expect as Heidi O’Neill Joins as CEO? Expert Call Takeaways

t, shaped largely by the leaders above her — on one hand, this signals her Shares Out (mil) 124.7

adaptability and responsiveness to organizational priorities, at the same time, this could Market Cap. (mil) US$15,807.0

call into question her ability to cultivate culture from the top down. Avg Daily Vol (000) 2,950

Book Value/Share US$20.42

Price/Book 621%

• Operations: can O'Neill grow into an operator? While O'Neill navigated some Institutional Ownership 8.0%

operational challenges at Nike (including overseeing women's retail store rollout that Net Cash Per Share US$7.63

was ultimately wound down), our expert views her as likely disciplined with future growth Debt to Total Capital 0.0%

and potentially embarking on real estate rationalization. While strategic direction with Div (ann) US$0.00

NKE's DTC missteps was set at the top, O'Neill still carried responsibility as President. Fiscal Year End Jan

O'Neill is described as a creative "blue sky" thinker, with some wins at NKE around

large-scale reinvention which may not be the correct approach at LULU; that said, our Price Performance - 1 Year

expert believes she would take decisive action once a problem is diagnosed, including USD

willingness to make leadership changes where necessary. 350

• Marketing: could see some changes. O'Neill's background is strongest in branding

and marketing, as she started her career in advertising and oversaw brand strategy 250

in various roles at Nike; our expert saw O'Neill as hungry to create a more authentic 200

connection with the consumer (a challenge given Nike's scale), so LULU should present

a more clear path to success in that realm. LULU's marketing as % of sales is far below 150