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US Brokers and Asset Managers "Brownie Points: The "Day-One" Mark Up Defense"
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US Brokers and Asset Managers "Brownie Points: The "Day-One" Mark Up Defense"
Global Research
22 May 2026ab
US Brokers and Asset Managers Equities
AmericasBrownie Points: The "Day-One" Mark Up
Defense Financial
Michael Brown
Analyst
mike.brown@ubs.com
Weekly "Brownie Points" publication highlights key points and emerging trends across +1-212-713 1387
asset mgr & brokers. Note, IB metrics tracked on the following pages.
Daniel Lehmann
Point 1: Day-One Marks in Focus on HLNE and STEP Calls Associate Analyst
Our Take: Secondaries have been getting more scrutiny lately around the long-standing daniel-j.lehmann@ubs.com
practice of marking assets up to NAV right after buying them at a discount (“day-one” +1-212-713 2391
marks). It’s coming under more pressure as the wealth channel grows, where fees can be Vijeth Mudalegundi
earned on unrealized gains—potentially boosted by those day-one marks—with no Analyst
clawback if exits come in below marks. Concerns around software valuations, plus the vijeth.mudalegundi@ubs.com
rapid growth of secondaries in wealth, seem to be amplifying the focus here. +1-212-649 8172
Mary Mahrer
Management commentary from both HLNE and STEP reinforces that so called “day- Analyst
mary.mahrer@ubs.comone” markups are largely a fair value convention of GAAP accounting, as other holders
+1-212-713 9014
of similar assets will be holding the assets at fair value NAV (not the sale/purchase price).
Both firms emphasized that the overwhelming majority of value creation is driven by Cory Johnson
post purchase asset appreciation, which supports the durability of investment returns Associate Analyst
cory.johnson@ubs.com
and should alleviate investor concerns that reported NAV gains are front loaded or
+1-212-882 0078
inflated.
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