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The Financial Espresso "Amazon's sellers usage of FBA; Desenrola Familia..."
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The Financial Espresso "Amazon's sellers usage of FBA; Desenrola Familia..."
Global Research
22 May 2026ab
The Financial Espresso Equities
Latin AmericaAmazon's sellers usage of FBA; Desenrola
Familias; Itaú; Credit to SMEs; new IMF Financial
disbursement for Argentina KaioAnalystPrato
kaio.prato@ubs.com
+55-11-3513 6573
Sellers used FBA to deliver more than twice as many orders across Brazil Thiago Batista, CFA
Analyst
According to an article published by Amazon, the company's FBA enabled sellers in thiago.batista@ubs.com
Brazil to more than double order deliveries YoY in Q1 2026, leveraging Amazon's +55-11-3513 6518
logistics network for storage, packaging, shipping, and customer service. 78% of
Camila Azevedo
partner sales occurred outside sellers' home states, highlighting Amazon's reach.
Associate Analyst
Sellers can also access international markets, including the US and Europe. camila.azevedo@ubs.com
NielsenIQ data shows Amazon leads in six key online categories: Electronics (28.9%), +55-11-2767 6881
Computing (25.2%), Home Appliances (22.2%), Books (67%), Toys (27.6%) and
Bruno Kenji
Telephony (22.1%). Amazon's logistics network expanded significantly, with 300+
centers nationwide. The article also shares new initiatives: "Vem de Amazon," a bruno.kenji@ubs.com
performance-based rewards program; and Creative Suite, an AI-powered tool for +55-11-2767 6056
creating professional ad content, supporting seller growth and operational
Olavo Arthuzo
efficiency. Our take: Amazon continues to grow in Brazil, representing competitive
pressure to MELI, which still holds a significant advantage in last-mile delivery. In olavo.arthuzo@ubs.com
addition to the competitive pressure in ecommerce, we highlight that part of the +55-11-2767 6306
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