Classifieds: Postcard from Barcelona

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Classifieds: Postcard from Barcelona

Equity Research

21 May 2026

Classifieds

Postcard from Barcelona

We attended Autobuzz hearing presentations from eg Vend,

AutoTrader, Amazon Autos, Mobile.de, AutoScout, and OLX,

and networking with many execs and industry experts. EMEA Internet POSITIVE

Feedback below on public presentations; delighted to catch EMEA Internet

up on broader themes from networking. Andrew Ross, CFA

+44 (0)20 7773 3023

andrew.ross@barclays.com

Amazon Autos is coming to Europe. This has been reported in the press (here) but a session Barclays, UK

with Amazon Autos confirmed this. No exact timing was given nor exact country. It sounds as

Guillaume Galland, CFAthough the approach will be fairly similar to the US, ie a largely online journey but with multi-

+44 (0)20 7773 4061

channel fulfilment with a dealer. It will be focussed on both new and used with used inventory

guillaume.galland@barclays.com

supplied from only franchise dealers to start with. There was complexity acknowledged in Barclays, UK

building integration into the dealership, but the company believes this is solvable. It will focus

Olivia Venancioon user experience as the main differentiator, referring to high NPS scores in the US (where

+44 (0)20 3555 0278

Amazon Autos has been up and running for roughly 18 months). The tone suggests the only

olivia.venancio@barclays.com

monetisation will be on the advertising side to start with; there won’t be any listing fees, Barclays, UK

reservation fees or take rate on financing referral. To us, this sounds very similar to what

Yash JainAutoTrader has built with Deal Builder in the UK, but perhaps more advanced than some of the

+91 (0)22 6175 3418

Conti European classifieds have built in terms of an online journey. We don’t think it is likely that