普通外文研报
SALVATORE FERRAGAMO : 1Q26: +5.5% DTC (c+7% LFL) and not slowing in 2Q so far
研报英文原文证据摘录
SALVATORE FERRAGAMO : 1Q26: +5.5% DTC (c+7% LFL) and not slowing in 2Q so far
nge rate can have a strong impact on the
sector (SF is one of the most affected stocks), owing to the concentration of costs in the
EUR area and a geographically diversified top line. From a stock-specific standpoint,
failure to attract a strong new CEO able to stage a turnaround is a downside risk.
Salvatore Ferragamo ADR (Outperform, Target Price USD5.5)
Investment case
At least until the Board appoints a new CEO, Ferragamo's strategy of brand elevation
is confirmed. We are encouraged by the quality of retail OSG recovery in recent
quarters, turning positive in 3Q25 with strong DDs growth in Online since 2024.
Storytelling around the brand's cinematic heritage and communication on touchpoints
seems improved. Better assortments/displays/windows could also help retail store
productivity recovery. Full price stores outperforming outlets and increased recruitment
(enhanced clienteling), average ticket and conversion rates despite lower traffic are all
encouraging signs. With OSG likely to remain in positive territories in 2026, we are
gaining confidence in the margin rebuild after three tough years. For recovery stories
such as Ferragamo, we typically focus on EV/sales valuation multiple, which remains
below historical average. M&A remains an upside risk.
Valuation methodology
We value Ferragamo ADR using our DCF-derived TP. We use an ADR parity of 2, and
EUR/USD at 1.16.
Risks
To the upside:
M&A newsflow can have a particular impact on soft luxury Mid-Caps (like Ferragamo),
which are seen as potential targets. Ferragamo is a potential self-help story. Margin
BNP Paribas Research Salvatore Ferragamo / Salvatore Ferragamo Adr 14 MAY 2026 page 3
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