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US Spirits/Beer "On-premise channel focus: Spirits and beer trends still..."
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US Spirits/Beer "On-premise channel focus: Spirits and beer trends still..."
Global Research
14 May 2026ab
US Spirits/Beer Equities
GlobalOn-premise channel focus: Spirits and beer
trends still subdued, Campari continues to Beverage
outperform SanjeetAnalystAujla
sanjeet.aujla@ubs.com
+44-20-7567 4529
US on-premise channel trends Peter Grom
Analyst
In this report, we highlight the latest US Spirits and Beer on-premise channel data peter.grom@ubs.com
covering the 4wks to 21st of February as tracked by NielsenIQ (previously CGA), which +1-212-713 3482
lags the off-premise channel data by around 1 month. We estimate the data covers
Ella Hong
c78% of the US on-premise channel (excludes stadiums and resorts), which in turn
Associate Analyst
makes up c20% of the US Spirits industry volumes, and c15% of the US Beer industry. ella.hong@ubs.com
Given the on-premise channel is more discretionary, we think it provides important +44-20-7568 3972
insights into the broader health of the US consumer.
Arnaud Autier
Spirits and beer trends remain subdued; Campari still outperforms although arnaud.autier@ubs.com
decelerating L4W +44-20-7901 6849
We think it is more insightful to focus on the volume trends, as we think the on-trade
channel pricing is less captured by the suppliers, and more by the retailers. The latest
US NielsenIQ on-premise channel data covering the 4-week period to 21st March shows
US Spirits vols -3.1% deteriorating vs prev 4W -1.5% while Q1TD -2.2% improved vs
Q4 -4.3%. Price/mix at +6.5% L4W slightly improving vs prev4W +6.1% with Q1TD
trend +6.3% (Q4 +6%). Thus sales +3.1% slowing vs prev 4W +4.5% with Q1TD +4%
coming stronger than Q4 +1.4%. Diageo still underperforms the industry (-7.1%
L4W with -7.2% Q1TD vs Q4 -7.6%), while Campari continues to outperform on
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