普通外文研报
First Read: HBX Group International plc "H1 26: Middle East weighs" (Buy) Briest
研报英文原文证据摘录
First Read: HBX Group International plc "H1 26: Middle East weighs" (Buy) Briest
Forecast returns
Forecast price appreciation 64.2%
Forecast dividend yield 2.6%
Forecast stock return 66.8%
Market return assumption 7.8%
Forecast excess return 59.0%
Company Description
HBX was created in 2016 when B2B hotel distributor Hotelbeds was acquired from TUI AG for
EUR1.2bn by Cinven and CPPIB. Competitors Tourico and GTA were added in 2017. In FY24
HBX distributed content from 250k hotels (100k of which it directly contracted with) through
60k distributors, including tour operators, travel agents and airlines. It generated EUR7.7bn in
gross volumes at a 9.0% take rate and 57% EBITDA margin. Bedbanks made up 9% of the
overall market in 2024, implying HBX had c15% share. Expedia is its largest B2B competitor.
Nicolas Huss became CEO in 2021. HBX IPOed in February 2025 at EUR11.50/share.
Valuation Method and Risk Statement
Key risks for HBX Group include: (1) pressure on commission rates from hotel partners or as a
result of competition; (2) commercial penalties arising as a result of making commitments to
hotels for certain occupancy thresholds that are then not achieved; (3) credit risks related to
acting as the merchant of record, given both travel agents and hotels present credit risks; (4)
the loss of either key hotel or distributor relationships – in FY24 the 10 largest distributors
generate 28% of total accommodation transaction volumes and 22% of HBX Group’s
transaction value is sourced from the top 1,000 hotels; and (5) potential changes to the
group’s billing and cash collection cycle, which currently provides it with strong positive
working capital inflows. Our valuation is based on both an EV/EBITDA multiple and DCF.
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