European Food & HPC: Mixed WE Scanner performance, with Beauty Strength, but ongoing Homecare weakness

Research evidence excerpt

15 September 2026

European Food & HPC

European Food & HPC: Mixed WE Scanner performance, with

Beauty Strength, but ongoing Homecare weakness

Callum Elliott, CFA, ACA

Victoria Nice, CFA

Henry Dennis

Simran Cheema

This note covers latest trends in Western Europe Scanner data for the four weeks

ending 9th August.

Key highlights: CPG market performance remained mixed in the latest period. Beauty &

Personal Care emerged as the strongest category, accelerating to +5.0% value growth,

while Food softened slightly to +1.9%. Household remained under pressure, declining

-0.6%, and Consumer Health moved back into negative territory at -0.1%.‌

At the company level, Danone remained the strongest performer, accelerating to +6.4%

value growth. L'Oréal also strengthened significantly, with value growth improving to

+5.6%, while Beiersdorf delivered a notable recovery, moving +4.0%, underpinned by

strong volume gains. Nestlé continued to grow at +1.7%. Unilever stabilized at -0.8%,

improving slightly versus the previous period. Reckitt remained broadly flat at -0.1%,

Haleon stayed under pressure at -0.3%, reflecting ongoing volume declines. Henkel

remained challenged but improved to -4.3%. Lindt continued to face the most difficult

market conditions, with value sales declining -16.4%.

Food market delivered +1.9% value growth, softening from +2.4% in the prior period.

The slowdown was driven by a moderation in both volume and pricing trends, with volume

growth easing to +1.1% from +1.2%, while pricing growth declined to +0.8% from +1.2%.

Beauty & Personal Care (B&PC) market delivered +5.0% value growth, accelerating

significantly from +2.6% in the prior period. Growth was supported by stronger volume

gains of +6.9%, compared with +2.8% previously. Pricing remained negative at -1.8%,

deteriorating slightly from -0.2%, but this was more than offset by the sharp improvement

in volumes.

Household market remained in decline in the latest period, with value sales decreasing by

-0.6%, compared with -1.0% in the prior period. While volume growth deteriorated slightly

to -1.0% from -0.7% previously, the category benefited from a return to positive pricing

…