UBS EMEA Payments Innovation Events Series: Intro to Ryft & middle market marketplace / platform payments

Research evidence excerpt

UBS EMEA Payments Innovation Events Series: Intro to Ryft & middle market marketplace / platform payments

Global Research

31 July 2026ab

UBS EMEA Payments Innovation Events Equities

Europe including UKSeries

Diversified Technology Services

Intro to Ryft & middle market marketplace /

Justin Forsythe, CPA

platform payments Analyst

justin.forsythe@ubs.com

+44-20-7567 4191

Mahir Bidani, ACA

Insights and Perspectives on Ryft Pay

Analyst

Ryft is a UK payments scale-up founded in 2021 by Sadra Hosseini, Alex Mackenzie and mahir.bidani@ubs.com

Richard Kirby after they built and sold hospitality marketplace Butlr, which had reached +44-20-7568 3963

c.1m users. Ryft now supports1,500+ merchants, providing payments infrastructure for Michael Briest

marketplaces, franchises and software platforms, including merchant onboarding, Analyst

underwriting, split payments, payouts and acquiring orchestration. Ryft targets michael.briest@ubs.com

platforms processing c.£10m–£300m of annual GMV, positioning itself between Stripe +44-20-7568 8367

Connect self-serve model and Adyen for Platforms enterprise proposition. It has secured

FCA authorisation and raised a seed round in 2023, followed by a Series A in April 2025

and additional follow-on funding later that year. Ryft is planning to fuel broader

expansion internationally, and is processing billions in volume.

1 Key Takeaway

Ryft targets the mid market ISV (~40% of the market volume according to the

company), serving platforms whose payment requirements become more complex as

they scale. Its opportunity rests on helping customers manage multi-party and cross-

border payments while monetising transaction volumes through one integration.

Depending on the vertical take rates in this customer size range can be in the HSD