The Financial Espresso: Nu’s "Croma", Desenrola‘s extension; Bz e-commerce x2; EBANX; 99 Compras; Shopper

Research evidence excerpt

The Financial Espresso: Nu’s "Croma", Desenrola‘s extension; Bz e-commerce x2; EBANX; 99 Compras; Shopper

Global Research

29 July 2026ab

The Financial Espresso Equities

Latin AmericaNu's "Croma", Desenrola's extension; Bz e-

commerce x2; EBANX; 99 Compras; Shopper Financial

Kaio Prato

Analyst

kaio.prato@ubs.com

Nubank launches “Croma” for middle-income clients +55-11-3513 6573

According to Valor, Nubank launched “Croma”, a new segment targeting clients with Thiago Batista, CFA

monthly income starting at R$5k who are concentrating more of their financial Analyst

activity on the platform. The package includes a Mastercard Platinum card, rewards thiago.batista@ubs.com

or cashback, benefits on digital subscriptions, NuCel mobile service, a toll tag and +55-11-3513 6518

investment options. Croma will cost R$39 per month, with a fee waiver for clients Camila Azevedo

spending more than R$4k per month on the card or holding more than R$30k in Associate Analyst

investments. The offering starts with selected clients and is expected to be camila.azevedo@ubs.com

available to the entire customer base by the end of August. Our take: We note that +55-11-2767 6881

the launch expands Nubank’s product offering for middle-income clients and may Bruno Kenji

help the company increase engagement and concentrate a larger share of Associate Analyst

customers’ financial activity within its platform. bruno.kenji@ubs.com

+55-11-2767 6056

Desenrola 2.0 extended until August 31 Beatriz Shinye

According to O Globo,the MoF, Mr. Dario Durigan, confirmed that Desenrola 2.0 will Associate Analyst

be extended from its original August 3 deadline to August 31. The extension was also beatriz.shinye@ubs.com

requested by banks, that expect additional demand, and will not require new +55-11-2767 6569