Peloton Interactive Inc Slight Improvement in Web Traffic: What to Expect for FQ4

Research evidence excerpt

Peloton Interactive Inc Slight Improvement in Web Traffic: What to Expect for FQ4

The Global Web Traffic Monitor tracks visits to websites and user engagement as a proxy

for the popularity of a company and – in some cases – the health of the business (e.g., a

proxy for customers and transactions, etc.). The monitor covers multiple sectors and

geographies. The data can be filtered by competitive set, brand, and domain, with

metrics including total visits, unique visitors, time spent, and more.

What is unique about the UBS Evidence Lab model?

UBS Evidence Lab leverages web traffic data from Similarweb, which tracks billions of

visits to over 100 million websites in more than 190 geographies. The data source

features a panel drawn from multiple sources using various methodologies that passed

fitness testing for a wide variety of companies, sectors, and geographies.

Data is sourced by our partner via:

- Direct Measurement: millions of websites and apps choose to share their first-party

analytics

- Contributory Network: a collection of consumer products that aggregate anonymous

device behavioral data

- Partnerships: a global network of organizations that collect “digital signals” across the

Internet

- Public Data Extraction: an advanced algorithmic engine that captures and indexes

public data from billions of websites and apps

UBS Evidence Lab uses proprietary robust data quality check algorithms to automatically

detect and remove noise from signals at scale with technology. We carry out extensive

fitness tests where benchmarking data is available and relevant to compare to web

traffic data.

UBS Evidence Lab’s competitive sets and metrics are designed to include the most

relevant and comparable domains for insight-ready analytics. UBS Evidence Lab follows