REAL-TIME GLOBAL RESEARCH
US Softlines Retail Industry Outlook: Still Bullish, but Less So M/M
Research evidence excerpt
US Softlines Retail Industry Outlook: Still Bullish, but Less So M/M
spending philosophy is "Live for today because tomorrow is uncertain," up almost
1500 bps vs. the pre-great financial crisis average (Fig. 22). Together, these factors
create a potent pro-spending force, in our view.
2. The Back-to-School read is reasonably positive. The survey data suggests Back-to-
School/Back-to-College spending on clothing, shoes and accessories will increase
2.3% y/y (Fig. 26), with the Back-to-College shoppers showing more strength vs.
Back-to-School shoppers. At the same time, 23.1% of consumers have completed
more than 50% of their Back-to-School/Back-to-College shopping, based on our
analysis of the data. This is 130 bps above last year's level (Fig. 31).
...and sentiment is weak, in our view:
Softlines typically trade at an 8% FY1 P/E premium to the S&P 500. Today, the stocks are
trading at a 26% discount (Figs. 56-57). Plus, the Softlines group P/E is 13% below its
historical average (Fig. 58). Our conversations with investors corroborate the valuation
data indicating sentiment is weak:
Generalist investors prefer stocks with more direct AI exposure. This makes
Softlines a natural underweight or short for these investors. While some generalist
investors are worried they have too much AI exposure and are looking to diversify,
they aren't finding suitable ideas in Softlines. We believe the reason for this is the
AI-linked investment opportunities continue to look very compelling to generalist
investors.
The bar is low for shorting stocks. Our observation recently is if a theme emerges
which is incremental and negative, it makes almost any stock exposed to that
theme a short, even if the magnitude of the theme is minimal. We believe the
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