REAL-TIME GLOBAL RESEARCH
EU Electrification Action Plan: creating demand for clean electricity
Research evidence excerpt
EU Electrification Action Plan: creating demand for clean electricity
Global Research
21 July 2026ab
First Read
EquitiesEMEA Sustainability
EU Electrification Action Plan: creating demand Europe including UK
for clean electricity Global Sustainability
Charles Fruitiere
Analyst
charles.fruitiere@ubs.com
+44-20-7567 4123
Alongside its review of the EU Emissions Trading System (ETS), the European
Commission unveiled a new Electrification Action Plan aimed at accelerating Alisa Dudchak
electricity adoption across industry, transport and buildings. While the plan's Analyst
objective of increasing electrification from around 23% today to an indicative 46% alisa.dudchak@ubs.com
+44-20-7567 0844
by 2040 is not binding, we view the announcement as an important policy signal.
Taken together, the ETS review and Electrification Action Plan suggest a broader Victoria Kalb
shift in European policy: from focusing primarily on decarbonising power supply Analyst
towards accelerating the electrification of energy demand. We see this as vicki.kalb@ubs.com
+65-6495 4584
supportive both for companies enabling electrification and for high-emitting
sectors that must electrify to reduce emissions Mark Freshney
mark.freshney@ubs.com
The plan is supportive across virtually the entire electrification ecosystem represented in +44-20-7568 3989
our EMEA Decarbonisation Ideas List.
Christopher Leonard
We see four key implications for our EU decarbonisation universe:
chris.leonard@ubs.com
1. Grids: The Action Plan reinforces the view that grid infrastructure remains one of +44-20-7568 3958
the primary constraints on electrification. The Commission repeatedly links higher
electrification rates to transmission, distribution, interconnection and permitting
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