A Step Towards Becoming a Financial Companion

Research evidence excerpt

A Step Towards Becoming a Financial Companion

UK | Internet

MONY Group EquityJulyResearch20, 2026

FLASH NOTEA Step Towards Becoming a Financial

RATING BUYCompanion

PRICE 202.00p^

MONY's launch of an investment platform is part of a vision to transform

itself from a Price Comparison Website into a Full-Service Financial PRICE TARGET | % TO PT 230.00p | +14%

Companion. While we do not expect material revenue growth targets nor 52W HIGH-LOW 221p - 140p

investment commitments related to the platform in tomorrow's 1H26 FLOAT (%) | ADV MM (USD) 78.9% | 5.16

results, we think management will likely tease or outline its medium-term MARKET CAP £1.0B | $1.4B

outlook in the age of Agentic AI, which threatens to reshape the industry, TICKER MONY LN ^Prior trading day's closing price unless otherwise

especially those who sit idle. noted.

MONY has launched Investments by MoneySuperMarket. Following the launch of Savings

by MoneySuperMarket in Feb-26, the Investments platform will provide users with access to Exhibit 1 - Hypothetical revenue forecast of

42 funds, including 5 ready-made Vanguard funds designed for different levels of risk. The Investments by MSM

platform will charge users a 0.34% annual platform fee and no trading fees. The platform will AUA% invested(£m) 90%100

be powered by Seccl (part of Octopus Group). % uninvested customer cash balances 10%

Launch intended for unsophisticated retail investors. In the launch announcement, MONY Platform fees as % of AUA (invested only) 0.34%

stated that 70% of UK adults don't currently invest, and among those who do, 60% hold a Stocks Platform fee revenue (£m) 0.3

and Shares ISA. However, 10% of investors reportedly don't know what type of product they Net Interest earned on cash holdings 2.2%

Net Interest revenue (£m) 0.2