At Your Leisure: YETI Expands Into Open-Top Beverage Tubs for Social Hosting

Research evidence excerpt

At Your Leisure: YETI Expands Into Open-Top Beverage Tubs for Social Hosting

USA | Lifestyle & Growth Platforms EquityJulyResearch20, 2026

At Your Leisure: YETI Expands Into Open-Top

Beverage Tubs for Social Hosting

Our 'At Your Leisure' weekly updates highlight key developments and interesting

data points relevant to the Recreation & Leisure space. This week, we highlight:

1) Ninja New Launch; 2) SN Trademark Rankings; 3) YETI New Launches; 4)

MANU Signs Youri Tielemans; 5) HEAT Leaderboards.

SN: Ninja Launches Crispi Microwave Combining Microwave and Air Frying. SharkNinja

introduced the Ninja Crispi Microwave, its first countertop microwave designed to deliver both

traditional heating and air fryer-style crisping using FusionCrisp technology, which combines

microwave cooking with superheated cyclonic air up to 450°F. The product features a PFAS-

and PTFE-free 5.5-quart glass basket, a flatbed design with increased usable cooking space, and

claims faster meal preparation versus conventional ovens. The launch is part of a broader CRISPi

lineup expansion, alongside the DualZone glass air fryer currently available and the MultiPot XL

multicooker slated for release in September.

SN Trademark Rankings: Total Search Volume Up +39% YoY in June. In our Trademark Rankings,

we track demand for 110 trademarks under the Shark (61) and Ninja (49) brands using search

volume. In June, search volume for our tracked trademarks was up +39% YoY with the fastest

gainers being EveryMess, HydroGo, and Glossi for Shark; and AutoBarista, Sip Perfect, and Detect

for Ninja. Notably, Top 10 volume drivers FkexBreeze and SLUSHi also ranked Top 10 for growth.

See here for more details.

YETI: Launches Tank 30 Beverage Tub for Outdoor Hosting. YETI introduced the Tank 30 Beverage