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REAL-TIME GLOBAL RESEARCH

Netflix, Inc (NFLX.O) Model Update

Published: 2026-07-17Institution: CitiCompany / ticker: NFLXPages: 11Original language: WithEvidence page: 5

Research evidence excerpt

Netflix, Inc (NFLX.O) Model Update

ent rating and an optional risk rating to highlight high risk stocks.

Risk rating takes into account both price volatility and fundamental criteria. Stocks will either have no risk rating or a High risk

rating assigned.

Investment Ratings: Citi Research investment ratings are Buy, Neutral and Sell. Our ratings are a function of analyst

expectations of expected total return ("ETR") and risk. ETR is the sum of the forecast price appreciation (or depreciation) plus

the dividend yield for a stock within the next 12 months. The target price is based on a 12 month time horizon. The Investment

rating definitions are: Buy (1) ETR of 15% or more or 25% or more for High risk stocks; and Sell (3) for negative ETR. Any covered

stock not assigned a Buy or a Sell is a Neutral (2). For stocks rated Neutral (2), if an analyst believes that there are insufficient

valuation drivers and/or investment catalysts to derive a positive or negative investment view, they may elect with the approval

of Citi Research management not to assign a target price and, thus, not derive an ETR. Citi Research may suspend its rating

and target price and assign “Rating Suspended” status for regulatory and/or internal policy reasons. Citi Research may also

suspend its rating and target price and assign "Under Review" status for other exceptional circumstances (e.g. lack of

information critical to the analyst's thesis, trading suspension) affecting the company and/or trading in the company's

securities. In both such situations, the rating and target price will show as “—“ and “-“ respectively in the rating history price

chart. Prior to 11 April 2022 Citi Research assigned “Under Review” status to both situations and prior to 11 Nov 2020 only in

exceptional circumstances.

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