REAL-TIME GLOBAL RESEARCH
Gold On The Road: Chicago Retail Bus Tour Highlights 2026
Research evidence excerpt
Gold On The Road: Chicago Retail Bus Tour Highlights 2026
selection decisions. This is particularly relevant as concepts such as Aerie gain
sufficient brand recognition to expand into lifestyle centers. Finally, Lifetime Fitness
also maintains multiple formats, whether it's urban or suburban locations, or
those adjacent to malls. It is both densifying existing markets, as evidenced by the
expected opening of its 17th club in the Chicago market, and opening in new
markets such as Orlando and Sarasota. We believe this flexibility broadens
retailers' ability to pursue growth despite limited space availability in desirable
trade areas.
Smaller, efficient store formats gaining traction. Burlington provided one of
the clearest examples of retailers optimizing store footprints. The company is
transitioning away from oversized legacy boxes toward smaller stores averaging
approximately 25k sq ft. The Burlington location we toured originally opened in
the market in 1997 but relocated in August 2025 to its current location. Its
relocated stores typically generate a 5-10% sales lift. Moreover, downsized stores
are approximately 50% smaller, while achieving higher productivity by over 80%,
and lower occupancy costs by more than 200 basis points. We view these trends as
supportive of shopping center landlords, as retailers continue to optimize their
footprints rather than exit physical retail.
The consumer remains bifurcated. Retailers broadly described a consumer
environment that remains stable, albeit uneven across income cohorts. Walmart
noted lower-income consumers continue to experience greater volatility due to
inflation, fuel prices, and broader economic uncertainty. However, it indicated
volatility has moderated relative to earlier in the year. Middle- and higher-income
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