UBS Payments Innovation Event Series: Shopify (SHOP) from a Merchant‘s Perspective, featuring DataDish

Research evidence excerpt

UBS Payments Innovation Event Series: Shopify (SHOP) from a Merchant‘s Perspective, featuring DataDish

Analyst

ella.zimmermann@ubs.com

+1-212-713 5000

Broader industry context: The discussion is relevant for investors seeking to

understand Shopify’s competitive positioning from the merchant perspective, Holt Bashinsky

particularly across platform selection, subscription pricing, payments attachment, Associate Analyst

advertising, cross-border, AI tooling, and the broader Shopify ecosystem. DataDish’s holt.bashinsky@ubs.com

+1-212-713 2833

comments suggested that Shopify remains differentiated for growing eCommerce

merchants due to its scale, app ecosystem, service-provider network, payments Siddhanth Soni

integration, and ease of use. The discussion is also relevant for eCommerce platforms Associate Analyst

siddhanth.soni@ubs.comsuch as BigCommerce, WooCommerce, Wix, Squarespace, Adobe Commerce, and

+1-212-649 8010

Salesforce Commerce Cloud, as well as payment and ecosystem partners such as Global-

e, Stripe, etc.

eCommerce platform competitive landscape and alternatives to

Shopify: DataDish indicated that nearly all brands it works with are based on Shopify,

and that migrating a merchant to Shopify is often one of the first recommendations if

the brand is on another platform. Smaller brands tend to migrate from lower-code

website builders such as Wix and Squarespace as they scale, while larger or more

complex brands may come from competitors such as BigCommerce, WooCommerce,

Salesforce Commerce Cloud, Adobe Commerce, as well as custom or headless

solutions. The key advantage of Shopify was described as the breadth of its ecosystem,

including apps, tools, partners, service providers, and talent familiar with the platform.