Mapping China‘s 15th Five-Year Consumption Priorities: China (PRC) | China Consumer

Research evidence excerpt

Mapping China‘s 15th Five-Year Consumption Priorities: China (PRC) | China Consumer

consumption. Promote the development of the sports event economy, expand access to public sports facilities, Sportswear

foster outdoor sports industries and premium outdoor destinations, and further develop the winter

sports and ice-and-snow economy.

7 Enhance the quality of education and Encourage universities, research institutions and social organizations to share high-quality Education

training consumption. educational resources to meet increasingly diverse and personalized learning needs. Support

community colleges, evening schools and senior learning programs, while expanding innovative

digital education resources.

8 Promote consumption of major Better meet housing demand through optimized affordable housing supply and continued urban Consumer electronics, autos

durable goods. renewal, including the renovation of urban villages and aging residential communities. Expand

automobile consumption through innovation across the automotive value chain, and encourage

smart-home and smart-appliance upgrades alongside the adoption of next-generation smart

devices.

9 Steadily upgrade everyday consumer Promote agricultural product consumption and encourage innovation in specialty food products, Chinese F&B brands, apparel

goods spending. including healthier snacks, beverages, nutritional supplements and specialty dietary foods. Foster the brands

development of regional food industries and traditional food clusters, implement the National

Whole Grain Initiative, and support premiumization within the textile and apparel sector.

10 Promote technology application and Strengthen innovation capabilities across consumer product supply chains, increase investment in Various consumer sectors