REAL-TIME GLOBAL RESEARCH
IT & Software: AI-Driven and AI-Native Development Accelerate IT Service Company Efficiency: AI-Driven Margin Improvement Begins
Research evidence excerpt
IT & Software: AI-Driven and AI-Native Development Accelerate IT Service Company Efficiency: AI-Driven Margin Improvement Begins
FoundationM
Top-Tier Companies Accelerating Company-Wide AI-Driven Development at
Increasing Pace: Various Case Studies Illustrate Future of IT and Software
Industry
• The four leading SIers apply AI-driven development across the entire software development lifecycle, accelerating the transformation of the traditional “person-
month × effort” model.
Fujitsu demonstrated a 100-fold productivity gain and is shifting to value-based pricing.
NEC aims to make BluStellar fully AI-enabled and has demonstrated greater efficiency in system development.
NRI advances a roadmap to achieve a 100% adoption rate for AI-driven development by FY2028 and a 100% deployment rate for fully autonomous AI
agents by FY2030, while also promoting an LLM specialized for financial services.
NTT Data targets a 70% reduction in development processes by 2030 through a three-stage maturity model.
• The common theme is an irreversible structural shift that places AI at the center of development and changes the human role from “implementer” to “supervisor of
AI and accountable decision-maker.”
Exhibit 2: Changes in Engineer Roles
Traditional Role New Role in the AI Era Shift in Required Skills
Programming → Ability to articulate Coder AI Prompt Engineer
requirements in natural language
Test execution → Quality judgment of AI Unit Tester AI Reviewer
outputs
Writing design documents → AI-Ready SE (System Engineer) AI Architect
Engineering design
Process management → Integration & PM (Project Manager) AI Orchestrator
optimization of AI agents
Subcontracted Programmer (Risk of reduction / elimination) Routine coding → Replaced by AI
Source: Morgan Stanley Research
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