RICKY BOBBY WEEKLY ... YETI Makes Marketing Pay for Itself

Research evidence excerpt

RICKY BOBBY WEEKLY ... YETI Makes Marketing Pay for Itself

USA | Lifestyle & Growth Platforms EquityJulyResearch10, 2026

YETI #1 Follower Count Across Social MediaRICKY BOBBY WEEKLY ... YETI Makes Marketing

Platforms (Millions)

-900.0 100.0 1,100.0 2,100.0 3,100.0 4,100.0 5,100.0Pay for Itself

Yeti 4,889.0

YETI is the uncontested #1 choice in drinkware and coolers, with a social RTIC OutdoorsStanley 2,560.5 3,928.5

Owala 2,030.0following that leads the peer set (~4.9M total vs Stanley's ~3.9M). Long-

form content and 190+ ambassadors prove the authenticity and durability that IglooHydroflaskCoolers 741.5 1,178.3

protect margins and pricing power. As the category expands and rivals fade, all TikTok Instagram Facebook YouTube X Pinterest Reddit

.

roads lead back to YETI. Source: Jefferies

Authentic Marketing Resonates With the Core Consumer. YETI's marketing runs on a "community

of communities" that prioritizes authenticity and durability over viral moments. The brand leans on

190+ ambassadors who are professional anglers, hunters, chefs, and surfers who used the gear

professionally prior to partnering with YETI.

Long-Form Content Is the Moat... YETI's long-form content is a durable advantage competitors

haven't matched. Through YETI Presents, the company runs its own media arm, producing 90+

films generating over 33M views and 2.6M hours of watch time. Its complementary YETI Film Tour

has scaled from its 2018 start to 12 U.S. stops, drawing sellout crowds and reaching newer markets

like Toronto and Melbourne. YETI hosts the series on YouTube, which is where the subscriber gap

is widest. YETI has about 237K subscribers vs Stanley's 20K, a ~12x difference.

...And It's Not Dependent on a Single Platform. YETI leads its peers on Instagram (~2.3M) by