Buzzworthy Beauty Insights Vol 184: Body Care Building; Scale Shapes Ecom Strat

Research evidence excerpt

Buzzworthy Beauty Insights Vol 184: Body Care Building; Scale Shapes Ecom Strat

USA | Cosmetics, Household & Personal

Care EquityJulyResearch9, 2026

Buzzworthy Beauty Insights Vol 184: Body Care Jefferies Weekly Beauty Reports

Buzzworthy Beauty Industry Insights - VolBuilding; Scale Shapes Ecom Strat

In this edition of our Buzzworthy Beauty Industry Insights, we highlight key Buzzworthy Beauty Industry Insights - Vol

headlines: As consumers extend active-led, multi-step skincare routines below 182

the neck, prior education informing facial skin regimens could enable faster

Buzzworthy Beauty Industry Insights - Vol

adoption of purpose-built body care solutions. Beauty ecom is vital across the 183

brand lifecycle, but channel dependence varies: Emerging brands ($50-100M)

rely most on AMZN; Upstart brands ($20-50M) tend toward TikTok & DTC. Exhibit 1 - US online BPC sales by retailer

(2022-2025) and fastest-growing retailers

Key Headlines: (2024-2025)

(Exec) Cody Plofker steps down as CEO of Jones Road Beauty•

(Launch) Megan Moroney partners w/ Scent Beauty on inaugural fragrance launch, Calliope•

(Capital Mkts) Belle Brands acquires Versed (clean skincare & makeup)•

.

Facial Skin Paves the Path for Body Care Routine Expansion: Body care is emerging as one of Source: Euromonitor

beauty's most compelling categories as consumers look to apply an intentional, regimented facial

Exhibit 2 - US online sales of the 10 highest-

skincare mindset below the neck. Consumers are seeking solutions tailored to specific concerns selling BPC brands (2024-2025)

(firmness, tone, texture, barrier), pairing active-led body serums with supportive moisturizers & daily

body SPF. Body care presents unique formulation challenges (thicker skin barrier, larger treatment