Fitness Private Company Analysis: EoS Fitness

Research evidence excerpt

Fitness Private Company Analysis: EoS Fitness

Global Research

8 July 2026ab

Fitness Equities

AmericasPrivate Company Analysis: EōS Fitness

Consumer, Non-Cyclical

Arpine Kocharyan

Premium Quality at Preferable Prices Analyst

arpine.kocharyan@ubs.com

EōS Fitness positions itself as a High-Value, Low-Price (HVLP) gym operator, +1-212-713 2086

offering amenities and equipment typically associated with premium fitness clubs

Robin M. Farley while maintaining relatively low membership prices. EōS Fitness currently operates

Analyst

in 7 states across 225 locations nationwide, with the highest concentration of 53+ robin.farley@ubs.com

locations in Southern California. EōS Fitness operates predominantly owned vs. +1-212-713 2060

franchised model.

Derin Sezercan

EōS Fitness systemwide revenue for FY'25 was close to the ~$550M-$600M Associate Analyst

range. Comparatively, Planet Fitness generated $5.3B in systemwide sales in derin.sezercan@ubs.com

FY'25. In Q1'26, EōS Fitness saw their customer base reach 2 million members (up +1-212-713 4716

+100% since 2023). Robert Henry

Associate Analyst

EōS Fitness has an average of ~7,500-8,500 members per club, which is broadly robert.henry@ubs.com

within range to slightly higher than Planet Fitness (~7,390), with Planet Fitness +1-212-713 2256

operating roughly 13 times as many locations (~21.5 million global members

Anoop Savio

across 2,909 clubs). Associate Analyst

anoop.savio@ubs.com Some of EōS's signature amenities include MOVEōS Cinema, EōS Smart Strength,

+1-212-713 1057

and The EōS Yard where individuals can work out while watching feature films,

utilize EGYM Genius to personalize and gamify their workouts with AI, and

engage in dynamic, full-body functional strength training. EōS Fitness also prides