June Tracker: World Cup Drives Food Delivery Interest Across Markets

Research evidence excerpt

June Tracker: World Cup Drives Food Delivery Interest Across Markets

Foundation

July 6, 2026 02:41 PM GMT

Morgan Stanley C.T.V.M. S.A.+MLatam Restaurants and Leisure | Latin America Julia Rizzo

Equity Analyst and Commodities Strategist

June Tracker: World Cup Drives Julia.Rizzo@morganstanley.comJulia Habermann +55 11 3048-6114

Research Associate

Julia.Habermann.Oliveira@morganstanley.com +55 11 3048-6096

Food Delivery Interest Across

Latam Restaurants and Leisure

Latin America

Industry View AttractiveMarkets

In September 2025, Sensor Tower optimized their

World Cup brought stronger delivery demand and more QSR data modeling for Downloads and MAUs. In

promotions. Input costs mixed, with fresh produce inflation and addition, in April 2026 Sensor Tower revised

softer protein prices. In fitness, TotalPass saw weaker Burger King and McDonald's MAUs in Brazil. As

a result, these metrics were recalculated.

downloads and MAUs in June and has underperformed Gympass

in download trends since April although YY growth remains Exhibit 62 : Mexico vs Global: Reservations in

robust. Seated Dining Restaurants (% YoY, seven-day

moving average)

Mexico vs Global: Reservations in Seated Dining Restaurants USA Mexico

GlobalKey Takeaways

0.7

BZ | TotalPass – Downloads: -8.8% MM / +58.4% YY, decelerating YY (from 0.60.5

+70.3% YY in May). MAUs: -2.1% MM / +74.6% YY, decelerating YY (from +94.0% 0.4

0.3 41%

YY in May). 0.2 16%

0.1

0 8%

BZ | SmartFit – Downloads: -8.2% MM / +3.4% YY, accelerating YY (from +0.1% -0.1

YY in May). MAUs: -3.8% MM / +7.5% YY, accelerating YY (from +5.4% YY in -0.2-0.3

May). Jun-23 Aug-23 Oct-23 Dec-23 Feb-24 Apr-24 Jun-24 Aug-24 Oct-24 Dec-24 Feb-25 Apr-25 Jun-25 Aug-25 Oct-25 Dec-25 Feb-26 Apr-26 Jun-26