RICKY BOBBY WEEKLY ... New CFO Seats, Same Category Leaders

Research evidence excerpt

RICKY BOBBY WEEKLY ... New CFO Seats, Same Category Leaders

USA | Lifestyle & Growth Platforms EquityJuneResearch26, 2026

2025 Global Sports Footwear Market ShareRICKY BOBBY WEEKLY ... New CFO Seats, Same 25.0%

20.0% 19.2%Category Leaders

15.0%

NKE named Denton (ex-Pfizer, Lowe's, CVS) as CFO effective 8/17, and PLNT 10.0% 12.0%

5.0% 4.3% 3.5% 3.0% 2.9%named Priyadarshi (ex-KDP) as CFO & President, International. Both hires fit

Nike Adidas New Balance Puma On Jordanwhere mgmt wants to take each story next. PLNT still leads value fitness by . 0.0%

a wide margin on members and units, and NKE remains the top global sports Source: Euromonitor, Jefferies

footwear brand. We view both hires positively and stay focused on NKE's F'4Q Larget Traditional Gym Operators Globally (By

Number of Members)

release next Tuesday. 21.0M

New CFO Appointments At NKE & PLNT.

4.9M

3.5M 3.5M

David Denton (ex-PFE) at NKE. NKE announced on June 23 that David Denton was appointed 2.1M 1.0M 0.9M 0.4M•

Planet Fitness Basic-Fit Gold's Gym Crunch Fitness Life Time Fitness Snap Fitness The Gym Group Equinox as Executive Vice President and Chief Financial Officer following Matthew Friend, effective .

Source: Company data, Jefferies

August 17. Bringing 30+ years of finance leadership across Pfizer, Lowe's, and CVS Health,

Denton adds a seasoned voice to the Elliott Hill-led turnaround as the company heads into Largest Traditional Gym Operators Globally

F'27 planning. Denton also sits on public company boards, including past seats at Haleon and (By Number of Units)

Tapestry and an expected role on the Honeywell Aerospace board once the spin closes. 2.9K

Sudhanshu Priyadarshi (ex-KDP) at PLNT. PLNT appointed Sudhanshu Priyadarshi as CFO & 1.7K•

President, International, on June 25, effective immediately.