Brazilian Retailers: UBS Shopping Cart: St. Marche acquisition; Amazon’s private label; Consumer Confidence

Research evidence excerpt

Brazilian Retailers: UBS Shopping Cart: St. Marche acquisition; Amazon’s private label; Consumer Confidence

Global Research

25 June 2026ab

Brazilian Retailers Equities

AmericasUBS Shopping Cart: St. Marche acquisition;

Amazon’s private label; Consumer Confidence Consumer, Cyclical

Vinicius Strano, CFA

Analyst

vinicius.strano@ubs.com

Cencosud expands into São Paulo's premium grocery segment with St. Marche +55-11-2767 6688

acquisition

Isabella Lamas

According to NeoFeed, Cencosud announced the acquisition of premium Analyst

supermarket chain St. Marche, marking its entry into São Paulo’s high-end grocery isabella.lamas@ubs.com

segment, historically dominated by GPA. The transaction includes 32 stores, the +55-11-2767 6836

Empório Santa Maria banner, and a 7.5k sqm distribution center. The deal remains Lucca Biasi

subject to CADE approval and the conclusion of St. Marche’s judicial restructuring Associate Analyst

process. lucca.biasi@ubs.com

+55-11-2767 6173

Amazon brings Amazon Basics to Brazil ahead of Prime Day Pedro Perone

According to Valor, Amazon announced the launch of its private label brand, Associate Analyst

Amazon Basics, in Brazil. The portfolio includes multiple categories, such as pet pedro.perone@ubs.com

supplies, home products, office essentials, and computer accessories. This +55-11-2767 6007

announcement happens one week ahead of Prime Day 2026 and reinforces Amazon’s

broader logistics expansion strategy in the country. In addition, management

highlighted Brazil as a strategic growth opportunity, noting that private label

products account for only 8-15% of total retail sales.

June consumer confidence -0.1 p.p. MoM (+2.2 p.p. YoY)

According to FGV, the seasonally adjusted Consumer Confidence Index (ICC)

decreased -0.1 p.p.