PLNT Names Sudhanshu Priyadarshi (ex-KDP) as CFO & President, International

Research evidence excerpt

PLNT Names Sudhanshu Priyadarshi (ex-KDP) as CFO & President, International

USA | Fitness & Wellness

Planet Fitness EquityJuneResearch25, 2026

FLASH NOTEPLNT Names Sudhanshu Priyadarshi (ex-KDP)

RATING BUYas CFO & President, International

PRICE $53.86^

PLNT announced Sudhanshu Priyadarshi as CFO & President, International,

bringing 25+ years of global consumer experience from roles including KDP, PRICE TARGET | % TO PT $133.00 | +147%

PepsiCo, & Walmart. We view the hire positively, given his background 52W HIGH-LOW $114.47 - $37.03

integrating strategy, operations, and international P&L, which aligns with PLNT’s FLOAT (%) | ADV MM (USD) 98.7% | 128.89

expanding global priorities. His track record of consistent communication MARKET CAP $4.3B

also positions him to further restore PLNT's Street credibility following recent TICKER PLNT ^Prior trading day's closing price unless otherwise

volatility. noted.

The News. Planet Fitness announced the appointment of Sudhanshu Priyadarshi as CFO and

President, International, effective immediately, with responsibility for finance, IR, strategy, IT, and

the company’s global business, while interim CFO Tom Fitzgerald transitions to an advisory role

through mid-September 2026. Priyadarshi joins with 25+ years of experience across consumer-

facing businesses, most recently serving as CFO and President, International, at Keurig Dr Pepper.

His prior experience includes senior roles at PepsiCo, Walmart, Flexport, and Vista Outdoor, with

a track record spanning multibillion-dollar businesses across North America, Europe, Asia-Pacific,

and Africa.

Our Take: We view the appointment positively, as Priyadarshi’s experience integrating strategy,

operations, and international P&L management appears well aligned with PLNT’s growth priorities.