United Rentals: Technology is widening the moat

Research evidence excerpt

United Rentals: Technology is widening the moat

24 June 2026

Chad Dillard

+1 917 344 8469

U.S. Machinery chad.dillard@bernsteinsg.com

Miguel Marques, CFAUnited Rentals Inc +1 917 344 8432

Rating miguel.marques@bernsteinsg.com

Outperform Specialist Sales

Steve Song

Price Target +1 917 344 8401

steve.song@bernsteinsg.com

URI 1,153.00 USD

The debate around United Rentals has recently revolved around the threat of greater

Close Date 24 Jun 2026

competition and the risk of sustained margin compression. We attended URI’s Technology Day

URI Close Price (USD) 1,083.72

and came away thinking investors are missing the bigger story. URI is using in-house AI and

Price Target (USD) 1,153.00

digital tools to reinforce the advantages that have always mattered: pricing, fleet productivity

Upside/(Downside) 6%

and customer relationships. The competitive moat is widening, not narrowing.

52-Week Range 1,106.88/701.59

AI and digital capabilities are expanding URI’s competitive advantage in a SPX 7,358.22

fragmented market. The foundational layers: 1) Proprietary data across customers and FYE Dec

the fleet; 2) Scale- URI’s data coverage is ~40% greater than its closest competitor & 5x Div Yield 0.7%

greater than #4; 3) the integrated workflow – from rental sales to fleet logistics to job-site Market Cap (USD) (M) 67,891

productivity. Together, these pillars create a flywheel where more rentals generate more EV (USD) (M) 82,754

proprietary data, better data improves decision-making, and better decisions strengthen Performance YTD 1M 6M 12M

URI’s competitive position. While individual tools can be replicated, the entire system cannot. Absolute (%) 33.9 15.5 31.4 46.3

SPX (%) 7.5 (1.5) 6.1 20.8

How tech integration impacts URI: 1) Strengthens pricing power.