What Nielsen data say about the US instant noodle market (June 2026)

Research evidence excerpt

What Nielsen data say about the US instant noodle market (June 2026)

Global Research

23 June 2026ab

Food Sector Equities

JapanWhat Nielsen data say about the US instant

noodle market (June 2026) Food & Beverage

Rei Ihara

Analyst

rei.ihara@ubs.com

US instant noodle market remains weak in June +81-3-5208 6227

We use the latest Nielsen data to analyse the US instant noodle market and sector Jae Hyung Choi

company conditions in June 2026. Please note that due to a system issue with Nielsen, Analyst

data from club stores such as Costco and e-commerce platforms could not be obtained, jaehyung.choi@ubs.com

and the scope of our analysis this time is limited to grocery stores and convenience +82-2-3702 8172

stores, causing the lack of continuity with previously issued data. Our conclusions are as Ryunosuke Watanabe

follows: (1) US instant noodle sales volumes in June remained weak, at -1% yoy. (2) Sales Associate Analyst

volumes were sluggish, at -2%, for both Toyo Suisan and Nissin Foods, and (3) there was ryunosuke.watanabe@ubs.com

no notable change compared with the data in April and May. +81-3-5208 6243

Toyo Suisan: sales promotions have not been restarted yet

At Toyo Suisan, sales volume fell 5% yoy in January-March 2026 and continued to fall

2% in April-June, and 2% in June alone. In contrast, its unit selling price remained

elevated, rising 14% yoy in January-March 2026, 12% in April-June and 12% in June

alone. We had forecast that the company would resume sales promotions in June along

with the startup of a new factory, but it appears the company has not restarted sales

promotions yet, given weak sales volumes, while unit prices remain at high levels.

Nissin Foods: no change

At Nissin Foods, sales volume grew 2% yoy in January-March 2026, fell 3% in April-June