Fitness & Athleisure Chronicles: LULU Apologizes Following China Backlash

Research evidence excerpt

Fitness & Athleisure Chronicles: LULU Apologizes Following China Backlash

USA | Lifestyle & Growth Platforms EquityJuneResearch21, 2026

Fitness & Athleisure Chronicles: LULU

Apologizes Following China Backlash

Our Fitness & Athleisure Chronicles provide a weekly update on the fitness and

athleisure industries, as we think it is essential to stay informed about all

companies in the space, not just the ones we cover. This week, we highlight:

1) LULU Apologizes After China Backlas; 2) YogaSix Launches Pilates-Inspired

Classes; 3) EoS Pilots Reformer Pilates; and 4) NANTUCKET TAKES.

LULU Apologizes After Great Wall Event Sparks Cultural Backlash in China. LULU issued a public

apology after a promotional yoga event on the Great Wall of China appeared to feature a Japanese

taiko drum rather than a traditional Chinese instrument, drawing widespread criticism on Chinese

social media. The event prompted backlash for being inappropriate, with discussions garnering tens

of millions of views online. The controversy underscores growing reputational risks for Western

brands operating in China, particularly as the market remains a key growth driver for LULU while

competition intensifies and overall performance faces pressure.

XPOF's YogaSix Launches Pilates-Inspired Y6 Core Class Nationwide. YogaSix has introduced

Y6 Core, a heated, Pilates-inspired class designed to blend core strengthening, upper-body work

and full-body movement through controlled, low-impact patterns without heavy weights or high-

intensity cardio. The launch is part of the brand’s broader push to expand offerings and attract new

audiences as Pilates continues to influence multiple segments of the fitness industry.

EoS Fitness Pilots Reformer Pilates at Three Locations With Broader Rollout Planned. EoS