REAL-TIME GLOBAL RESEARCH
ライオン 海外事業の定量化において不確実性は払拭していない、中立に評価を変更
Research evidence excerpt
ライオン 海外事業の定量化において不確実性は払拭していない、中立に評価を変更
Lion (4912 JP)
Equity Research
June 17, 2026
Exhibit 7 - Japan HPC Market YoY% Price, Volume and Unit price
2025-2026 2026/1 2026/2 2026/3 2026/4 2026/5
Value Qty Price Value Qty Price Value Qty Price Value Qty Price Value Qty Price
歯磨き Tooth brush
歯ブラシ Tooth paste
洗口液 Dental linse
デンタル用品 Dental item, floss etc
ハンドソープ Handsoap
ボディソープ Body soap
制汗剤 Deodrant
洗濯用洗剤 Laundry detergent
柔軟剤 Fabric softener
台所用洗剤 Kithen cleanser
浴室用洗剤 Bathroom cleanser
トイレ用洗剤 Toilet cleanser
日用品市場計 HPC market total
解熱鎮痛薬 Pain fever relief
目薬 Eye drop
6市場計 OTC 6 market total
Source: Company comments, Jefferies estimate
. Notes: HPC market has 26items until 2025, and 23 itesm since Jan 2026.
What's priced in the analysisprohibited. Amid concerns over the shifting situation in the Middle East in March, soaring crude oil prices,
is and the company’s use of naphtha, the stock price had been trending downward from its spring
2026 high. In the Q1 earnings report, the company mentioned that while an additional ¥3–4bn in
costs would be added to the preliminary estimates, mitigation measures were in place. We think
the market likely has not yet fully priced in this projected reduction.distribution Since domestic margins are already in the high-single digits, boosting margins in overseas
operations is likely a key in the mid-term plan. We believe that if the cost materializes, it could lead
to disappointment.
Exhibit 8 - Lion: Consensus OP (JPY mn) and share price (JPY)Unauthorized
40000 2000
38000 1900
36000 1800
34000 1700
32000 1600
30000 1500
28000 1400
26000 1300
24000 1200
22000 1100
20000 1000hisae.kawamoto@jefferies.com. 1/6/2025 5/6/2025 9/6/2025 1/6/2026
for
FY25 Cons OP (left) FY26 Cons OP (left) Price (right)
.
Source: Factset
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