US Internet: 2Q26 Online Advertising Expert Call Series Preview

Research evidence excerpt

US Internet: 2Q26 Online Advertising Expert Call Series Preview

Global Research

15 June 2026ab

US Internet Equities

Americas2Q26 Online Advertising Expert Call Series

Preview Internet Services

Stephen Ju

Analyst

stephen.ju@ubs.com

We are hosting the latest installment of our Online Advertising Expert call Series which +1-212-882 5192

will run from June 17 - 30 with seven experts lined up with visibility into a cumulative

Esha Vaish

$10B+ in digital advertising spend. Please register here. We will look for updates as to

how 2Q26 and 2026 budget growth expectations have changed vs prior forecasts from esha.vaish@ubs.com

April 2026 (please see the average of all checks below in Fig 1) as well as gather the +1-212-713 3328

3Q26 outlook. Please reach out to the team for the historical ad expert feedback data as

Vanessa Fong

we will be running comparisons vs prior commentary during the course of all of these

Associate Analyst

calls: vanessa.fong@ubs.com

+1-212-882 0079

Figure 1: 2Q26 and 2026 YOY Ad Budget Growth Feedback from Expert Calls

2Q26 and 2 026 Y OY Ad Bud get G rowth Feed back from

Expert Calls

Source: UBS estimates; Note: The number of experts contributing to each data point might differ and aggregates

views are not statistically significant. Due to the addition of an expert, this chart has updated estimates as

compared to the one published in our "1Q26 Advertising Expert Calls Compilation: Deteriorating Feedback Given

Geopolitical and Macro Factors" (published April 9).

Key topics we will address include:

Anticipating Potential Upward Revisions to 2Q26 Budgets: Prior feedback

from three months ago suggested a path of deteriorating budget growth as

advertisers started to grapple with the initial impact of the Middle East conflict. We