She Said She Said: Caffeine's Next Chapter...Checking in on Energy at BROS, SBUX & 7 Brew

Research evidence excerpt

She Said She Said: Caffeine's Next Chapter...Checking in on Energy at BROS, SBUX & 7 Brew

Restaurants

She Said She Said: Caffeine's Next Chapter...Checking July 22, 2026

in on Energy at BROS, SBUX & 7 Brew

"She Said She Said" draws on our proprietary AI-powered social listening tool -

monitoring the daily dialogue across tens of thousands of social media videos - to

surface what consumers are actually saying. This edition checks in on the energy

drink category across BROS, SBUX, and 7 Brew - how central energy is to each

brand's conversation, and how recent product launches (SBUX's entry into energy, Margaret-May Binshtok

BROS' launch of Myst) are resonating with consumers. mbinshtok@wolferesearch.com

(646) 582-9348

Greg Badishkanian

Why This Matters? Energy is a high-value battleground in the cold beverage gbadishkanian@wolferesearch.com

conversation: it skews younger and higher-frequency. BROS and 7 Brew built (646) 582-9340

View Greg’s Research early leads, but Starbucks' Energy Refreshers launch (April) shows the category

has real room to expand. Catherine Lee

clee@wolferesearch.com

(646) 582-9341

One-ish Line Takeaway? BROS and 7 Brew still command a higher share

Travis Harbauer

of voice in energy. BROS' new energy product, Myst, is leaning into health- tharbauer@wolferesearch.com

forward positioning (60% of videos cite a health attribute), which we think (646) 582-9343

could help BROS defend share. SBUX, meanwhile, has secured a real foothold

with room to grow as awareness builds, and we see its customization

resonance (~30% of videos) as a competitive edge vs peers.

Energy is a heavily discussed category long dominated by Dutch Bros and 7 Brew,

which each consistently command 20-30% share of voice among product-mentioning

videos.