GLOBAL RESEARCH ARCHIVE
From SOTA to revenue machine
Research evidence excerpt
From SOTA to revenue machine
Macquarie Equity Research Knowledge Atlas Technology (Zhipu)
Key Risks to Investment Thesis Company Description
• Unclear path to profitability and funding risks. Zhipu is a leading independent AI company in China
• Dependence on computing resources and R&D talent. specialising in general-purpose large language models. Since
• Data security, privacy, and model hallucination. its establishment in 2019, it has developed proprietary model
architectures and a scalable Model-as-a-Service (Maas)
• Sanctions and export controls. platform, enabling the commercialisation of large models
across enterprise, public sector, and developer use cases.
Notably, the GLM family, especially GLM-5 series, target
complex systems engineering and long-horizon agentic tasks,
and has shown superior performance in agentic engineering
and coding tasks.
Figure 1 - Zhipu: Revenue by segment Figure 2 - Zhipu: Gross profit by segment
Rmb mn Rmb mn
30,000 14,000
25,000 12,000
10,000
20,000
8,000
15,000
6,000
4,000
5,000 2,000
0 -
2024 2025 2026E 2027E 2028E 2024 2025 2026E 2027E 2028E
Open platform & API Enterprise-level agents Open platform & API Enterprise-level agents
Enterprise-level large models Technical service & others
Source: Company data, Macquarie Research, July 2026 Source: Company data, Macquarie Research, July 2026
Knowledge Atlas Technology (Zhipu) (2513 HK) CNY/(m) unless otherwise noted
Income Statement Dec FY 2025A 2026E 2027E 2028E 2H/25A 1H/26E Balance Sheet 2025A 2026E 2027E 2028E
Revenue 724.3 3,139 11,973 27,574 533.5 1,137 Cash 2,259 35,315 34,929 36,368
Cost of Goods Sold 427.7 1,988 7,538 16,058 332.2 746.1 Receivables 698.9 860.1 2,624 4,533
Gross Profit 296.7 1,151 4,435 11,516 201.2 390.9 Inventories 125.8 345.4 1,309 2,789
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