The Financial Espresso "Mercado Pago's insurance offering; Payroll loans..."

Research evidence excerpt

The Financial Espresso "Mercado Pago's insurance offering; Payroll loans..."

Global Research

14 July 2026ab

The Financial Espresso Equities

Latin AmericaMercado Pago's insurance offering; Payroll

loans for app drivers; Motorcycle production; Financial

Itaú repurchased financial bills; Milei's KaioAnalystPrato

popularity kaio.prato@ubs.com+55-11-3513 6573

Thiago Batista, CFA

Analyst

Mercado Pago reinforces its commitment to insurance and already has 11 thiago.batista@ubs.com

+55-11-3513 6518million customers

According to Valor, Mercado Pago, Mercado Livre’s fintech arm, is strengthening its Camila Azevedo

focus on the insurance segment, where it already serves 11 million customers. The Associate Analyst

camila.azevedo@ubs.com

institution is launching four new products this month and plans to increasingly use

+55-11-2767 6881

artificial intelligence (AI) tools to personalize its offerings. According to the

fintech, insurance products will also begin to be offered through its personal Bruno Kenji

Associate Analystassistant, available in the app and based on generative AI with text and audio

bruno.kenji@ubs.com

conversational capabilities. The offering is distributed through its own brokerage,

+55-11-2767 6056

although the insurance products are provided by partners including Chubb,

Assurant, Prudential, Metlife, and Porto, which will handle assistance services for Beatriz Shinye

Associate Analysthome insurance. The first of the new products scheduled for launch this month is

beatriz.shinye@ubs.com

income insurance, targeting two distinct customer segments: formally employed +55-11-2767 6569

users and sellers (MEIs and PMEs). Meanwhile, business insurance was designed for

sellers with a physical or online presence, as well as street-level retailers. Lastly,