The Financial Espresso "Shopee & Tiktok; B3's crypto options; Rural debt;..."

Research evidence excerpt

The Financial Espresso "Shopee & Tiktok; B3's crypto options; Rural debt;..."

s a sign of a more rational

competitive environment, which could be positive for MELI.

Shopee receives official Natura and Avon stores in Brazil

According to e-commerce brasil, Shopee announced on Tuesday the launch of

official Natura and Avon stores on its platform. With their debut on the

marketplace, the brands will offer their portfolios across Fragrance, Body Care,

Hair Care, Makeup and Skincare through the platform, further expanding their

presence in digital sales channels. The partnership also includes the participation of

Beauty Consultants in Shopee’s Creators and Affiliates Program. As a result, they

will be able to recommend products sold on the marketplace via social media and

messaging apps, as well as use formats such as livestreams and short videos with

purchase recommendations. Natura and Avon’s official stores on Shopee will

operate through the marketplace’s integrated fulfillment system. Under this

model, the platform is responsible for storing, picking and shipping products, with

deliveries potentially taking place on the same day or the following day, depending

on the location. Our take: We note that, according to Mr. Felipe Lima, director of

business development at Shopee, the addition of these brands strengthens the

platform’s role as an online expansion channel for various businesses.

B3 launches options on bitcoin, ethereum and solana futures

According to Valor, B3 has launched options on bitcoin (BIT), ethereum (ETR), and

solana (SOL) futures contracts, expanding its range of cryptoasset-linked products

traded in a regulated environment. The new contracts began trading on Monday (6)

and are aimed at investors seeking instruments for hedging, trading, and risk