Technology - Asia Pacific: Viewing angle: 3Q begins with mild TV ASP pressure and resilient IT panel pricing

Research evidence excerpt

Technology - Asia Pacific: Viewing angle: 3Q begins with mild TV ASP pressure and resilient IT panel pricing

Accessible version

Technology - Asia Pacific

Viewing angle: 3Q begins with mild TV ASP

pressure and resilient IT panel pricing

Industry Overview

June ASP stability confirms expectations/supply discipline 06 July 2026

June panel ASP trends were largely in line with expectations, reinforcing our view that the Equity

pricing environment remains relatively healthy despite moderating demand. According to Asia Pacific

WitsView, TV panel ASPs remained stable across sizes in June, supported by disciplined Technology

utilization-rate management among panel makers. The utilization rate remains at 82-83%, Brad Lin >>

and should increase only slightly QoQ for TV shipment increase in 3Q. The ability to Research Analyst

maintain pricing after a resilient 1H26 suggests industry supply discipline remains effective, Merrill+886 2Lynch2376 (Taiwan)3728

helping offset the impact of softer end-market demand following earlier pull-in activity. brad.lin@bofa.com

TV pricing softens in July while IT panel remains resilient

Pricing pressure has started to emerge in July following the stronger-than-expected

pricing environment in 1H26, broadly in line with our expectations. According to

WitsView, TV panel ASPs are expected to decline modestly in July (by US$1-3 per month)

as shipment momentum slows after earlier restocking and pull-in demand. However, the Exhibit 1: Abbreviations

magnitude of the decline remains limited due to China panel makers’ continued supply Abbreviations and definitions

discipline. In contrast, monitor and notebook panel ASPs are expected to remain stable, Acronym Full name