Advisor Call: Inside the Black Box: A Deep Dive into AppLovin and Unity Trends

Research evidence excerpt

Advisor Call: Inside the Black Box: A Deep Dive into AppLovin and Unity Trends

Speaker Bio:

Naveen Mewani is a seasoned performance marketing and mobile growth leader with over eight

years of experience driving user acquisition, monetization strategy, and app store optimization

across top-tier gaming and mobile app studios. He currently serves as Vice President of Growth

at Homa Games (Dec 2020 – Present), where he leads global strategy across UA, monetization,

ASO, and channel optimization. Under his leadership, Homa has scaled a broad portfolio of

hyper-casual and casual titles, leveraging data-driven experimentation and creative optimization

to drive sustained market performance. In parallel, Naveen has operated as a Mobile Growth

Consultant (Self-Employed, Nov 2020 – Present), advising mobile gaming and app companies on

scaling revenue, improving ROAS efficiency, and structuring high-performing analytics frameworks.

Previously, Naveen held multiple roles within AppLovin’s Lion Studios (Sep 2018 – Nov 2020)

—advancing from Growth Analyst to Senior Growth Analyst and ultimately Manager, Growth.

Across his 2 years and 3 months at AppLovin, he executed and optimized multi-channel campaigns

spanning Unity, AppLovin, Google UAC, Meta Ads, and DSP partners, contributing to chart-leading

mobile game launches and revenue acceleration.

Analyst Bio:

Alicia Reese is SVP of Equity Research, covering Media & Entertainment and Consumer

Entertainment Products. Over her 17 years with Wedbush Securities, she has covered a variety

of sectors, with a primary focus on the movie and entertainment industries. She currently covers

theatrical entertainment companies, such as AMC, Cinemark, IMAX, and National CineMedia;