GLOBAL RESEARCH ARCHIVE
European Software & Payments: Takeaways from deep dive into Adyen's Intelligent Money Movement
Research evidence excerpt
European Software & Payments: Takeaways from deep dive into Adyen's Intelligent Money Movement
Equity Research
3 July 2026
European Software & Payments
Takeaways from deep dive into
Adyen's Intelligent Money
European Software & PaymentsMovement
NEUTRAL
Our expert call highlights IMM as a meaningful expansion of European Software & Payments
Sven Merkt, CFAAdyen’s role in the payments stack, extending beyond
payment processing into end-to-end financial infrastructure, +44sven.merkt@barclays.com(0)20 3134 1254
with implications for take-rate expansion, increased Barclays, UK
merchant stickiness and stronger long-term competitive Yaamir Badhe
+44 (0)20 7773 3700
positioning. yaamir.badhe@barclays.com
Barclays, UK
Earlier this week, we hosted a fireside chat with Joyce Lim, managing director of global Alice Jennings
payments at Expedia Group, where she worked as a customer on the co-development of +44 (0)20 3134 9087
Adyen's Intelligent Money Movement (IMM) product. IMM was launched by Adyen in 1Q26 and alice.jennings@barclays.com
Barclays, UKallows customers to combine pay-ins, pay-outs and treasury management over a single
platform. Alongside Expedia, key customers include Etsy and Vinted. Our key takeaways are as
follows:
•• IMM unifies fragmented stacks, with the key unlock on pay-outs, travel provider
experience and operational benefits: Expedia, like other OTAs, operates a complex money
movement system, which consists primarily of pay-ins from consumers, which are held by
Expedia before being paid out to travel providers. The speaker explained that Expedia
historically used a fragmented payments set-up to coordinate this, involving multiple pay-in
providers, banks managing liquidity and separate pay-out providers across regions,
currencies and payment types.
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